Danyel Surrency Jones is a business strategist, with over two decades of executive leadership experience in Fortune 500 companies to global start-up ventures. She has created e-commerce and retail omni channels via multiple market segments and developed best in class go-to-market strategies resulting in over $20B in sales. In Danyel’s previous role as Co-Founder and Chief Executive Officer of POWERHANDZ Inc., a sports and fitness product tech platform, Danyel led the team through a multi-million strategic merger and tender offer. This accomplishment, in spite of the challenging journey, further fueled her passion to help underserved businesses gain access to opportunities that will create generational wealth. In her role as Head of Amazon’s Black Business Accelerator program, Danyel leads Amazon’s $150M commitment over four years to empower Black entrepreneurs by providing access to financial assistance, strategic business education and marketing & advertising support to help grow their businesses and greatly impact the overall community they serve. In addition, Danyel also leads Amazon’s Small Business Academy.

Danyel is a transformational leader who has the unique ability to develop a vision, key strategies and frameworks to execute from ideation to commercialization. Prior to her entrepreneurial journey, Danyel spent 17 years leading cross functional teams for multibillion-dollar companies: Philips Medical Systems and Medtronic. These roles propelled her experience in sales, marketing, product management, national accounts, IMC, operations and Diversity Equity & Inclusion; becoming the 1st women elected as President of Medtronic’s enterprise sales resource group. These career milestones have captured the attention of major media outlets like Forbes, AfroTech, CNBC, Sports Illustrated, Men & Women’s Health, Essence and Bloomberg Business and Black Enterprise.

In addition to these roles, Danyel has a passion for the community, women and youth. She is the Co- Founder and President of POWERHANDZ’s non-profit entity, The Power To Give Foundation (50lc3). Its mission is to provide athletic and academic programs to youth in underserved communities. A portion of every product purchased with POWERHANDZ is donated to fulfilling its mission. She also mentors’ entrepreneurs, is an executive board member of Junior Achievement, The Brian Dawkins Foundation and serves on the Advisory Board for the Dallas Sport Commission and the North Texas Food Bank.

Danyel is a graduate of the University of Central Florida, Florida International University MBA program and a graduate of Wharton School of Business Marketing Leadership Program. She has been featured in several national business publications, served on entrepreneur and leadership panels, delivered and received national awards, including Entrepreneur of The Year, Titan Tech’s Community Hero and top 2022 Women In Technology. In January 2020, Danyel is an accomplished speaker, who delivered her TEDx, The Black Elephant In The Room focused on diversity and inclusion. She currently resides in Fairview, Texas with the joys of her life, husband, Darnell Jones, and their daughter, Hartley Rose, and son, Harper Jaz.